WCG'18

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Gamification can be defined as the use of game-design elements in non-game contexts in order to foster user satisfaction and, consequently, engage and motivate users to progress. At the same time Backend-as-a-Service (BaaS) appeared as cloud computing platforms acting as a set of remote services and software development kits, allowing developers to connect their Web and mobile applications to validated services. The combination of gamification and those backend platforms has given rise to the appearance of game backend as a service platforms (GBaaS). This new type of backend platforms aims to deliver powerful real-time tools and services to be used, primarily, in games and, nowadays, with the evolution of gamification, are starting to being used for other domains such as medicine, marketing and education. Despite the tremendous success of gamification, this interesting shift unveils several issues regarding the design and implementation of gamification services. This process is still created from scratch and based on ad hoc methodologies. In fact, neither standards, specifications or frameworks regulate this hot topic.

This workshop tries to fill the gap between the evolution of BaaS in the cloud realm and the unregulated growth of game services. The workshop is a forum where designers, developers and users of gamification systems and services could present and discuss results of their work, share new trends, methodologies and best practices for the design and implementation of gamification services in the cloud context.